20 Sep
Carpe diem!
- Posted by tonyw
- 0 Comments
Uncertainty. That bane of business. The most negative condition any business can find itself in. And in so many ways Brexit – a negative turn in many a view – took an already unsteady economic outlook into a deeper decline. Some even viewed it as a dense fog. The worry is, as has already
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04 Aug
The Vision thing
- Posted by tonyw
- 0 Comments
Years ago, while brand managing in a global FMCG business, I learned all about the importance of having a business ‘Vision’. A company’s Vision is a qualitative exercise, both intellectual and visceral. It’s about where a company wants to be, what it wants to look like in the future and why it’s confident about getting
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01 Jun
Are you worried about raising prices?
- Posted by tonyw
- 0 Comments
Whether your company is B2B or B2C, you will face the same concerns about raising your prices. And let’s face it – over the past ten years there’s hardly been a good time to do it. But a business can’t carry on making trading losses. It simply doesn’t work. So the need for putting up
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29 Mar
It’s Horses for Courses
- Posted by tonyw
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It’s a truism. Some horses really do succeed on some courses more than others. And so too in life. And, believe it or not, this applies equally in business. Yet, as business people we often overlook this fact during the day to day running of our firms. And the truth is, if we do, we
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04 Jan
Don’t end up in Jail!
- Posted by tonyw
- 0 Comments
Problem solving in business can be just like a board game: Monopoly, Snakes & Ladders – sometimes we just can’t get past Go to Jail, let alone Go! Unseen and unimagined consequences lurk further down the line and this fear of the unknown can paralyse a business and stall creativity and progress. Time this with
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03 Sep
Protecting a key business asset – customer loyalty
- Posted by tonyw
- 0 Comments
Nothing ever gets easier, does it? In a world where competition has intensified and the attention of your customer or client is increasingly eroded, how do you keep that most precious of assets – a loyal customer? I’m talking here about the individual consumer or business that contributes above-average income and profit to your company,
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29 Jun
The crucial reason why
- Posted by tonyw
- 0 Comments
The crucial reason why Most organisations, and especially those in the private sector, recognise the need to explain what benefit their product or service offers a prospective customer. What, in the marketing world, is called a sales proposition, or if it is a claim it alone can make, a Unique Sales Proposition (USP). After
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